UX research
and Design
Below are four recent featured projects that highlight work in website and mobile app design, user research, and brand development.
User Experience (UX) design focuses on how people interact with digital products and how easy and intuitive those experiences feel. It combines research, problem-solving, and design thinking to make sure websites and apps are simple to use, clear to understand, and aligned with real customer needs.
Each case study walks through the full process—from identifying the problem and learning about the people who will use the product, to planning, testing, and refining thoughtful solutions that help businesses better serve their customers.
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Branding Identity | Marketing Materials
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I asked, users spoke: Healthcare apps are missing community and synergy. I set out to explore solutions for this complex landscape.
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A company marking its 20th anniversary in the pet waste removal industry was in need of a comprehensive UX, UI, and branding makeover to enhance user experience and modernize its visual identity.
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A 95-year-old, regional metal plating company seeking a new logo uncovered the need for a comprehensive branding overhaul and a significant restructuring of information architecture to better serve its diverse customer base.
I set out to research and address the root causes of homesickness and transition stress, creating an app that helps users find the ideal state to relocate to based on their needs and preferences, while providing a smooth transition with a built-in timeline checklist.
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